Modern Mode Showroom
Modern Mode Showroom

Modern Mode : Showroom : New York : 1983

This 4,000 sq.ft loft conversion into a Furniture Showroom and Sales Offices for a California based contract furniture manufacturer, incorporates private sales manager offices into an open plan systems furniture layout within a working showroom.

Conceptually, the private offices are established as 'rooms within a room' : these 'cubes' are juxtaposed at random within the grid of the building structure. Each office is then approached as a 'tilted' volume supported on a geometric solid i.e. a sphere, pyramid, cone or cube.

Furniture system displays are interspersed within these geometries. Private offices are treated as independent vignettes for the contract desk products.

The project was widely published and appeared as the cover story of the December 1983 issue of Interiors Magazine.

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