Baker Entrance
Baker Showroom
Baker Showroom
Baker Showroom
Baker Showroom
Baker Furniture Showroom : San Francisco : 2018

Occupying a 16,500 sq.ft. space in the San Francisco Design Center Galleria. The showroom displays the Baker collections and associated brands including McGuire and Milling Road.

Organized along a central axis, discreet spaces are dedicated to a Fabric House featuring wallpaper and textile collections, a Chair Room and Lighting Gallery. Perimeter spaces are scaled to present existing and new collections in a progression of day-lit rooms within the renovated warehouse infra-structure.

As part of a wide-reaching strategy to re-imagine Baker's showrooms from Chicago to Shanghai, Baker CEO Russell Towner notes "...the new showroom concept attempts to distill the identity of Baker into one immersive experience."

The project teamed
HAIGHArchitects with Bakers Chief Creative Officer Tristan Butterfield and Global Creative Services Manager Trish Hayes.

Baker Chair Room
Baker Fabric House

© HAIGHArchitects llc 2020